Category: Fashion

Fabletics Wants to Go Up Against Giant Retailers

Fabletics has grown into a company that is successful and knows what they are doing. They always want to make sure they are going to be able to make things better with the options they have. It is how they are going to cater to all their clients and how they are going to make sure they know what they’re doing to bring attention to detail. Because Fabletics has spent so much time making sure their clients know what they’re doing, they know there will be things that will change for them in different ways. They also know they have to make sure things are going to keep getting better in the business they’re in. By looking at all of this, Fabletics is giving themselves the motivation they need to keep providing service to all of their clients. They want them to know they are going to do things right every time they offer their services.


The company now wants to make sure they are going to keep doing things right for each of their customers. They see a lot of value in the customers they have and they know what they’re going to do to help each of those customers. It is their way of providing them with everything they need no matter what issues they are facing. It is also their way of giving attention to the problems people would normally have while they are looking for clothes on their own.


By showing others what they intend to do and how they are now taking on Amazon, Fabletics is confident their business will grow even more. With the opportunities they are going to use to make things better for themselves, Fabletics knows what it will take and knows they can show people how things will get better. Their goals have always been focused on their customers and how they can do things for them.


Even though there are sometimes issues with people who are working in different industries, Fabletics knows they are the best in the business. It is for that reason they are confident in taking on Amazon. If they can get to a point where they are competing against them and making even more money than what they did, they will be content. That doesn’t mean, though, that they will stop trying to be even more successful in the future with the clothes they have to offer.

Kate Hudson’s Fabletics Taking on Amazon and All Comers

When you are selling online in the clothing niche, you have already come to know that Amazon is the company to beat. Looking at the numbers over the past decade, Amazon has been comfortably selling 20 percent of all the apparel in an extremely crowded niche. While many retailers are resigned to the fact that Amazon is the retail giant to beat, Kate Hudson’s Fabletics is trying to change the landscape. In only a three-year span, Kate Hudson’s Fabletics has sold $250 million in women’s active-wear with no signs of slowing down


In order to get a clear understanding as to why Fabletics is shaking things up in the online apparel market, listen carefully to what Hudson says has been the foundation to the success of her company. Hudson says reverse showrooming and her company’s membership package are turning shoppers of her stores to loyal long-term customers. Look inside any of the Fabletics retail stores, you see something that might be considered unconventional in retail sales. Women are browsing all the racks, they are sitting and taking the Lifestyle Quiz, they are window shopping, and they are leaving the stores empty-handed after trying on leggings, yoga pants, and tank tops.


If women are leaving, who is responsible for the $250 million in sales of this athleisure brand?


The reason that Kate Hudson’s Fabletics is closing ground on Amazon has to do with the overall shopping experience. When these women leave the Fabletics stores after trying on all that apparel, they know exactly what they are doing. The Fabletics store instantly will upload all those items worn in the store to the online profile of the customer, so they now have the option to shop online and know exactly which size will fit them. Unlike shopping at Amazon and guessing and hoping your apparel fits, you go to the Kate Hudson’s Fabletics site and shop with the assurance you got the sizes already right.


In addition to the ease in which you can place your orders online, the Kate Hudson’s Fabletics customer receives numerous membership perks that only solidify their love for this company. Members are getting all their online orders shipped for free, they are getting deep discounts on all the apparel both in the retail stores and online, and they are set up with their very own Fabletics personal shopping assistant. The pampering continues at every turn when shopping at Fabletics, and this is without even mentioning the high quality of the apparel too.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

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Kate Hudson’s Fabletics Outsells Amazon

As the athleisure trend continues to rise in popularity, Kate Hudson’s athletic apparel brand Fabletics reigns supreme among the world of workout fashion. The famous actress has demonstrated a remarkable understanding of the needs of the modern fashion customer and has taken bold risks in order to rise to the top.


The brand, which is less than five years old, is known for selling high-quality athletic apparel that has a cute and fashionable edge. On the company’s website, customers can sift through endless leggings, sports bras and gym bags that vary tremendously in style and color.


What makes Fabletics stand out from all of the other athletic apparel companies is its subscription service model. Customers can shop on the Fabletics website or sign up to become VIP members. Upon signing up to the VIP membership program, customers must fill out a lifestyle quiz. This quiz is full of questions that relate to the customer’s favorite types of workouts as well as their preferred fashion styles. This quiz allows Fabletics to select an outfit for the customer based on their unique tastes. Then, each month, the customer receives a complete workout outfit in the mail for a monthly fee of $49.95.


Customers who join the VIP membership program love the convenience of letting Fabletics pick out the outfit. They also love the value. Women who spend a good deal of money each year on workout gear love that they can receive a complete outfit for such a fair price each month.


Teri Hutcheon, the blogger behind, signed up to join the VIP membership program for the convenience. When her first Fabletics outfit arrived, she noticed the high quality of materials used to make each piece. Even after having washed each item several times, she noticed that the colors don’t run and the patterns don’t fade.


Like Teri, Fabletics VIP members enjoy the fact that they can receive high-quality and extremely fashionable athletic gear for such an affordable price. By becoming VIP members, they pay less per item.



Physical Retail


Over the last couple of years, Kate Hudson has been opening up brick-and-mortar Fabletics outlets in various regions throughout the country. These stores act as reverse showrooms, promoting the brand’s website and its online VIP membership program. For customers who need to see the clothes up close in person before signing up, they can do so while being educated about the program from Fabletics store employees.


Fabletics also uses online data to stock each store. If certain items are more popular in one region of the country, the Fabletics store in that region will feature those items. If a particular item is trending on social media, it will be placed in a prominent section of the stores.


This unique strategy has been highly successful. About 25 percent of shoppers who walk into a Fabletics store leave as VIP members. The brand is launching more stores around the world over the next five years. Fabletics is now valued at over $150 million and earns more each year than Amazon’s workout apparel department.


If you’re ready to start receiving fashionable workout gear each month, visit the Fabletics website and take the lifestyle quiz today.

Fabletics Changing the Way We Shop

Fabletics is a company that has rapidly grown itself in such a short period of time. In a matter of 3 years this company has grown $250 million, and continues to find ways to improve their product line as well as how to care for their customers. The company was originally started in October of 2013, where they originally sold product to the UK, Germany, and France. Today, they are selling to many countries in the world.

Kate Hudson co-founded this company and wanted to create an image for women to let them feel comfortable whether they are working out, running errands, or trying to keep up with your children at home. They offer a variety of styles available to all women to choose from, and when you start your membership they have you take a personal quiz to fit your needs and provide the first outfit starting at $10 and up depending on what you choose. If you love doing yoga, running, or just going to the gym to workout, Fabletics offers all types of workout clothing to fit your comfort. You do not have to choose the VIP membership if that is not what you are looking for. They have the option to purchase what you would like unless you do want the membership then you have a few options to choose from.

With Fabletics using the reverse showroom technique they have set a great standard as to how they treat their customers and build their business. They give the customer the option to shop online, but also browse in their store where they can try on the clothes and it can be put into their online cart. Fabletics feels it is important to not only allow the customer to view the item online digitally but also up close and in person when making their decision to spend money. They are using online data and customer’s memberships as a source of how to stock their stores on what is trending and more likely to be purchased. A rapid growing company like this one needs to keep up to pace with trends and making sure the customers are happy and have multiple ways to get what they desire. Amazon is a very competitive company, and in order to keep up with the market companies like Fabletics and others have to be able to have a great data source and exclusive products that consumers will want to continue to purchase.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on