Category: Guilherme Paulus

Guilherme Paulus: The Mogul Behind Brazil’s Thriving Tourism Sector

We can all agree on one fact, having a business idea is one issue but making the business journey successful is a whole different thing.

However, for one man, Guilherme Paulus lived to see an idea turn into Brazil’s largest companies in the tourism sector. Paulus is a Brazilian native born in 1949 and grew to become one of the most influential businessmen in Latin America.

At a tender age, Guilherme Paulus moved from his recent job as an intern at IBM and allied with Carlos Vicente, and both formed a tours company. In 1972 CVC Tours was born with Paulus as the co-founder. The duo incorporated unique approaches to capture clients in the tourism industry which included fun packages and activities during tours. This would see grow into Brazil’s most popular and preferred tour company just a few years into the business. As time progressed, Paulus had changed the face of tourism and its concept in Brazil.

Guilherme Paulus’ strengths were in identifying problems and seeking solutions. From time to time he found himself and his employees referring clients to the best destinations while touring the country. There was a loophole that needed to be filled, so Paulus decided to invest his own money into developing and building hotels and resorts for clients. In 2005, he launched GJP Hotel and resorts which is a chain of luxury hotels that would direct revenue back to his companies. These hotels about 20, were spread throughout the country to tend to the needs of any tourist in Brazil.

In 2017, Guilherme Paulus gained recognition and was elected as “Entrepreneur of the Year in 2017”, where he was featured in Isto E Dinheiro’s magazine cover. His efforts and election brought attention after he invested an estimate of about $600 million of his own money and resources into building the new hotels and resorts in the country. As a result, this further boosted the nation’s economy, tourism industry and created employment for about 1900 Brazilians. He continues to invest his money in Brazil to date where on numerous occasions he has quoted that the best way to spend money is to invest it.

Guilherme Paulus Tells How He Became A Successful Entrepreneur

Guilherme Paulus is part of an extremely small percentage of people that has attained the level of entrepreneurial success that would bring hope to many entrepreneurs that are still at the beginning stages of their journey for independence. Guilherme Paulus is a Brazilian native that joined the billionaires Forbes list in March of 2013. He had an internship with IBM for a short while when he was still under 20 years old before he realized that computing was not what he wanted. He still managed to benefit from the learning experiences while being a trainee for IBM. Visit Guilherme Paulus at Bloomberg to find out more.

Guilherme Paulus made the billionaire’s list because of the successes of Brazil’s tourism sector. Paulus was responsible for co-founding CVC, the travel agency in 1972. The CVC has become the largest touring operator due to Guilherme’s leadership. The company was founded by Paulus and a partner that was a politician at the time. The partner ended up leaving the venture after four years of being involved. The CVC is estimated to be priced at approximately 420 million.

Guilherme didn’t stop there. Even though his company has been having tremendous success, it didn’t completely scratch his entrepreneurial itch. Paulus went at it again and founded what’s known as GJP Hotels and Resorts. Gilherme’s new venture has control of more than 15 hotels and resorts in Brazil. The company is looking to build and maintain more hotels near Brazilian airports.

Paulus credits the success of the CVC and GJP to the consolidation and expansion of the two brands. He got his first taste of tourism because of an advertisement in the newspaper. This is where he got his first glimpse at the opportunities that awaited him in the traveling business. He realized that he could bring joy to people that were traveling after experiencing a boring trip with a group of French people. He set out to create activities that would be able to cheer up the customers. The trip ended up being a success and he felt more motivated to continue playing the same game. Guilherme Paulus is a dreamer and is encouraging to other dreamers.

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