Only a little more than six months after she was promoted to president and CEO of MDC Partners , where she had previously been global executive chairman for seven months, Lori Senecal will be the very first person to act as global CEO at MDC Partners agency Crispin Porter & Bogusky.
Lori Senecal will now also oversee Crispin Porter & Bogusky’s as of yet unspecified expansion plans, working to coordinate activities from all of the agency’s eight offices all over the globe, simultaneously retaining her position as CEO of MDC Partners. Meanwhile, Andrew Keller, current CEO of Crispin Porter & Bogusky, will continue to fill that role, shifting all of his focus on the United States. Keller, along with International CEO Richard Pinder, who came into Crispin Porter & Bogusky through the MDC’s acquisition of House Worldwide in 2014, will report their work to Senecal. “It gives everyone a chance to focus on what they are great at,” said a spokeswoman for the company.
The press release on the Huffington Post containing the announcement deems Senecal, “a pioneer in embracing technology, innovation and invention on a global level.” Senecal had previously overseen global innovation while working at McCann before being leading its New York office, also spending several years working with KBS, another MDC Partners affiliate, before her promotion in 2014.
She is reported to be working directly with Chairman and Chief Strategist Chuck Porter, who gave his own view on Senecal, “Lori understands and loves this agency. She shares our values and passion, and she brings an extraordinary level of management experience and expertise. Everything I’m not good at, she is. And along with Andrew Keller, Steve Erich, Richard Pinder and our new creative leaders, I think we have a global A team.” Lori Senecal also gave her own modest take on the oppurtunities she has been presented with recently, “It’s an honor to be asked by Chuck Porter to work alongside him and the CP+B leadership team. I look forward to playing a significant role in the global growth of the agency, by working with the exceptional talent across offices.” For more info, check out her crunchbase page.