Category: Starbucks

How Hippeas Has Become a Popular Snack in the U.S

Imagine feeling the cravings of junk food from a nearby supermarket. Do you walk up to the store and consume your favorite snack, or do you shift focus to healthy foods such as salads? Well, don’t stress anymore. Green Park Brands has recently launched its new snack named Hippeas. The flagship snack consists of organic chickpeas targeted to attract the millennial crowd. Furthermore, this sumptuous snack is high in protein & low in fat, comes in various flavors and is gluten-free.

The company has partnered with various enterprises such as Starbucks, Holland& Barrett and Boots. The partnership has been crucial in the development of a colorful and iconic package. By doing so, customers are more likely to come across the snack and promptly purchase it. Hippeas aims at launching the product on a worldwide platform to increase customer awareness and promote sales. A lot of effort has been put in the processing of the final product from the initial stages of production.

About the Product

Chickpeas are leguminous plants with numerous advantages. Not only do they provide nutrients during consumption, but also release nitrogen into the Earth. The brand’s CEO, Livio Bisterzo, reiterated the need to have a competitive product in the market. As competing products were salty and less appealing to consumers, Hippeas chickpeas focus on providing other captivating tastes. Hippeas is available in 4 primary flavors: Pepper Power, In Herbs We Trust, Sweet & Smokin and Far Out Fajita. To attract the attention of customers, the brand incorporates a smiling icon on a bold yellow face, and a different-colored tongue for each type of flavor.

Such distinctions have made the product stand out on shelves and online platforms. More importantly, it holds a balance between humor and social-consciousness. The enterprise’s design director, Stephen McDavid, emphasized on the need to diversify the brand across various platforms. By doing so, they are assured of a regular stream of revenue.

Hippeas Chickpeas is a major advocate of customer satisfaction through the provision of high-quality products. This ensures that consumers’ needs are fully met at all times. In addition, they adhere to safety standards as required by the Law. By sourcing raw materials from Sub-Saharan Africa, the enterprise assists farmers achieve their competitive and productive standards. By doing so, their living standards are uplifted from extreme poverty.

Livio Bisterzo’s Profile

Mr. Bisterzo is an Italian entrepreneur based in Los Angeles. He first ventured into entrepreneurship in 2003 by forming an events business. The Italian immigrant relocated to the UK in 1999 and pursued a degree at London’s University of the Arts. Bisterzo currently holds a business portfolio comprising of consumer and hospitality brands such as Kyoku for Men and Maddox Club. He was nominated as one of the most influential entrepreneurs by the Evening Standard.